Downward line stretch marketing
WebA) cannibalization. B) downward line stretch. C) upward line stretch. D) two-way stretch. E) filling-out strategy. A. 9) Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product. WebA) product line contraction B) disintermediation C) cannibalization D) brand inequity E) a downward line stretch Answer: C. C ) ... Although all elements of the 4 Ps are important to marketing strategists, when consumers make purchase decisions that don't rely as much on price and product quality, what "product classification" ...
Downward line stretch marketing
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Web_____ will add higher priced, higher quality items to its product line. (Points : 1) upward line stretch. limited-line strategy. undifferentiated strategy. marketing mix contraction. cannibalization strategy. Question 2.2. Which of the following is designed to help a firm almost entirely reduce product and service defects? (Points : 1) ISO ... WebFirms would engage in downward stretching of their product line for several reasons: to block competitor activities and competitive product offerings to compete in the …
WebSelect one: A product line contraction A cannibalization strategy An EDLP strategy A downward line stretch None of the above Expert Answer Answer: Option d: Downward line stretch Explanation … View the full answer Previous question Next question WebMarketing dictionary Two-Way Stretching introducing new products into a product line at both the higher and lower priced ends at the same time. See Downward Stretching; …
WebApr 20, 2024 · A downward stretch of the product line is when a firm introduces lower quality products that they are normally associated with – such as the Apple example … WebA) continue producing the product for loyal users B) reduce the advertising budget for the product C) phase out production of the product D) advertise heavily without changing the product or its target market E) withdraw most marketing support for the product and rely on e-commerce A ) continue producing the product for loyal users
WebA. product Question 2 A firm that plans to use a (n) ________ will add higher priced, higher quality items to its product line. A. downward line stretch B. limited-line strategy C. upward line stretch D. undifferentiated strategy E. cannibalization strategy C. upward line stretch Question 3 A firm's ________ is its entire range of products.
WebJun 18, 2024 · Downward stretch is practiced in the following situations: 1. A competitor stretches upward and challenges the marketer. He counter-attacks him stretching downwards 2. Most companies start at the upper end, and then roll downwards. 3. The high-end market has a slow growth rate. 4. By filling the gap at the low-end, new competition … bolly fashionWebcannibalization b. contractionc. two-way stretch d. downward line stretch e. filing out Answer: E 12. The tablet market is in the growth stage. Marketers can expect which of the following effects on the market mix during the growth stage? a. Advertising and promotion are at a moderate level. b. bolly feetWebA) It is also known as quality management. B) It is rarely team-based. C)It is a continual process. D) It includes responsibility for the marketing mix tools of product and promotion, but not of price and place. E) It involves more strategic planning than tactical planning. Answer: C A ) It is also known as quality management . bollyfestWebThe objective of downward stretching is to use the brand equity or existing positive brand image of an existing line of products to launch new items. A company … glynn academy students trentWebSep 29, 2016 · Down Market product line stretching. This type of Market stretch is observed when a brand is present in the middle or the … glynn academy teacher websiteWebAug 15, 2015 · 1) Down Market: A company may stretch down market when it sees strong growth opportunities in value priced goods or if there is a risk of an attack by a low end competitor but it also involves a lot of risk. For example: Kodak launched Kodak Funtime Film to compete with lower end brands. 2) Up Market: glynna christianWebDownward line stretch items Augments a line by adding lower end items Two way stretch Adds products at both upper and lower ends Filling out strategy Adding sizes or styles not previously available in product category Product quality The overall ability of a product to satisfy customer expectations Product life cycle bolly fifa 15